PRIVATE LABEL

What Is Private Label?

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A private label product is manufactured by a contract or third- party manufacturer and sold under a retailer’s brand name. As the retailer, you specify everything about the product – what goes in it, how it’s packaged, what the label looks like – and pay to have it produced and delivered to your store. Private brand items can provide retailers with a better margin than the brand-name goods.

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Benefits of Private Label:

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Exclusivity Private labeling allows you to offer something distinct to your customers. It is an excellent way to separate yourself from your competitors. With private branding, you can create your image and have your own marketing identity. Such thing can pro- mote stronger customer recognition and loyalty.

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Increased Revenue Private label brands offer higher profit margins compared to resale products. You control your markup and are directly involved in the growth and retail strategy of your products.

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Branding Private label branding lets you create your unique image, which in return promotes a stronger customer recognition. The product name, description, company’s logo, and contact information can personalize a customer’s shopping experience which can eventually lead to a higher customer loyalty. A successful private label brand will also be able to create better sales opportunities for retailers.

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Loyalty A loyal customer base is a major factor to make a business successful. And private label branding is a way to build customer loyalty from people who like your business’ products. By offering high- quality products with limited accessibility to a large customer base can help a retailer gain loyalty from their core customers. It gives those customers an attachment to your brand and gives them the feeling that they are among the selected few who own it.